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Making Pon the smartest trading and service company in the world

Pon Datalab


Next level Advanced Analytics

The Pon Datalab is a central Data Science team within Pon, specialized in gaining the most value out of data. We do this by applying advanced analytics techniques, training your employees, and defining your data analytics roadmap. Our unique approach and continuous focus on improvement and business value are generating real-time competitive insights and operational excellence for all companies within Pon.

Turning gold into diamonds


90% of the data in the world today has been generated in the last 2 years, and the amount of data will continue growing exponentially in at least the next 10 years. You can choose not to invest in data analytics today, but you will feel the consequences in the next years. Data must not be seen as a cost driver. It is your most valuable asset, and should be treated accordingly. Some say data is the new gold, and we think they are right. But how to turn gold into diamonds?

By combining the rich data environment that every business unit of Pon is generating each day, with the unstructured data coming from the internet, our mission is to make Pon the smartest trading and service company in the world.

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  • Highlighted Solutions


    Data Analytics Crash Course
    Lead Generation
    Network Analysis
    Stock Optimization

    Data Analytics Crash Course


    The elephant in the room: data. We have so much data, but are we getting the most out of it? The answer is no, but where to start? It all starts with having the right capabilities and mind-set.During our 3-day crash course, we will train and inspire you in the magical world of data. We will focus on your people and work with data from your business during the course. We will work in analytical tooling and make sure you will have the basis to accelerate. Enthusiastic? Wait till you see the real stuff. Join the course!

    Lead Generation


    For many sales departments, finding new customers is a matter of using your network, following your gut, driving around or digging online. But what if you can automate this process and get new prospects with the click of a button? We identify and rank the best prospects by analyzing millions of company websites and matching them with the perfect customer profile. Best part: we build the model together with you, because you know best what you’re looking for.

    Network Analysis


    Expanding or reducing your retailer network while maintaining revenue growth requires an efficient network strategy. By combining geographic, demographic and economic data with locations of competitor retailers, we are able to predict local sales potential and spot the best locations to expand your network. The deliverable is an online tool that shows both your current and ideal network, while also giving insights into area properties and sales potential.

    Stock Optimization


    Almost every company within Pon has to deal with inventory. Due to fluctuating demand, unreliable lead times and multiple cost components, managing this process can be complex and time consuming. The Datalab has developed a stock optimization model that supports your MRP process and determines your optimal ordering strategy by analyzing demand and lead times, calculating optimal order quantities and simulating inventory levels under different constraints. This model is accessible through an interactive user interface and can be integrated with your ERP-system.