July 18, 2018

BBB Product Reviews

Two of the most important things people look at when buying products online are ratings and reviews. Customers can learn a lot about a product by reading the experiences of others, but the company that sells the product can learn a lot from these experience as well. For this reason, BBB asked us to analyze online product reviews, to discover how their bike accessories are perceived by customers. We collected a large amount of reviews from 5 well-known websites and used natural language processing to see which positive and negative characteristics people talked about most. These insights will help BBB to improve their products and listen to the opinion of their customers.

  • Kevin Haver

    Lead Data Scientist
  • Kirsten Kniep

    Data Scientist