July 8, 2019
Santa Cruz Competitive Models
Already more than three years ago we created the Bicycle World Map, which shows the locations of all official dealers of 83 bicycle brands, with a total of 34.000 unique stores worldwide. This solution allowed Pon.Bike to explore the bicycle market and the competitive landscape worldwide.
While the Bicycle World Map provides enough information to explore the general competitive landscape, Santa Cruz requested a more in-depth analysis. They wanted to know not only which brands specific dealers sold, but also which models they advertised on their website. Specifically, Santa Cruz was looking for dealer networks selling high-end mountain and road bikes, such as the Specialized Levo, Focus Jam, Scott E-Genius and Trek Powerfly FS.
To identify these dealer networks, we scraped 11.000 dealer websites in 6 countries to see which competitive models were advertised, and visualized this in a dashboard to get a view of the competitive landscape. This hopefully helps Santa Cruz to identify potential market areas for their high-end bikes.
Kevin HaverLead Data Scientist
Kasper MeijjerSenior Data Scientist